Buzz 52 — Free Tool
Employee Engagement Check
Find out if your employees are amplifying your posts — or ignoring them.
Step 1 — Your company & platform
Step 2 — Average across your last 3 posts
Your results
Post engagement rate
—
Platform avg
—
Est. employee reach
—
Post engagement rate = total interactions ÷ page followers.
Platform averages: LinkedIn ~0.5%, Instagram ~1.5%, Facebook ~0.25% (Rival IQ / HubSpot industry data).
—
—
Where you stand vs. platform benchmark
Below avg
—
Platform avg
—
Strong
—
You
—
—
Why this happens — the activation gap
Employees never see the post — no internal notification system.
No reason to act — liking a post earns nothing and nobody notices.
No social proof — if nobody else is engaging, why would I?
No habit loop — it's a one-off request, not a weekly rhythm.
Buzz 52 closes all four gaps. Employees get notified when a post goes live, earn points for every interaction, see a live leaderboard, and compete for prizes. Research shows companies with structured advocacy programs see engagement jump 25–40% — and our clients see employee participation rates go from near-zero to 30%+ within the first month.
See it in action →
Fill in your numbers above to see your engagement score.